This month, Google released a list of the top 100 brands, products, and shopping categories based on search data in 2024. In addition to listing popular products in categories like technology, beauty, home, and fitness, Google also tapped influencers to list your best options. and highlighted specific trend statistics from the year (like searches for white noise for sleep hitting an all-time high in 2024 or skincare sets increasing 100% this year).
With the year 2025 on the horizon, NBC Select editors reflected on our favorite products we’re covering this year based on Google search trends. Below, I compiled brands and shopping categories we cover from Google’s list and narrowed down our favorite products within each.
Google Shopping Best Sellers in 2024
Terabody
Searches for Therabody have increased every holiday season since 2020, according to Google. The brand makes some of our favorite massage guns, many of which are FSA eligible and NBC Select Wellness award winners.
Fitness trackers
This year we tested and covered a variety of fitness trackers, including Oura Ring (which was one of the most searched brands this year, according to Google) and Apple Watch. NBC Select reporter Harry Rabinowitz reviewed the Oura Ring earlier this year and likes the device’s sleep tracking and exercise detection features.
Wireless charging stations
Wireless charging stations made a splash in 2024, with searches increasing by 65%, according to Google. Rabinowitz says he prefers wireless chargers that are portable and easy to carry, like those from Hicober and Anker.
white noise machines
According to Google, searches for white noise machines reached an all-time high this year. NBC Select contributor Bethany Heitman spoke with sleep experts about how to determine the right white noise machine for you and compiled the best ones to buy based on their advice.
Running shoes
Searches for Salomon and Nike Motiva sneakers hit new highs this year, according to Google. This year we’re covering some of our favorite running shoe brands, including On, Brooks, and more.
Headphones
According to Google, searches for headphones increase every season. NBC Select editors tested several wireless earbuds based on comfort and quality, many of which won an NBC Select Wellness award.
Indoor gardening kits
Searches for planters and interior accessories grew 55% this year, according to Google. This year, NBC Select Associate SEO Reporter Ashley Morris reviewed the Aerogarden Harvest Elite, which is designed to let you grow plants and herbs from anywhere, as long as you have an outlet.
Overnight bags
According to Google, searches for travel bags increase every fall. No matter how long the trip you’re taking, NBC Select Updates Editor Mili Godio spoke with travel experts to determine the best weekend and travel bags of the year, many of which won an NBC Award Select Travel.
Lip treatments
To find the best products for dry lips, NBC Select editors tested more than 50 lip balms and spoke with board-certified dermatologists about lip masks to determine the best lip care products. Searches for lip sleeping masks also increased by 70%, according to Google.
Dyson hair products
Dyson makes some of our favorite hair tools, including straighteners and blow-dry brushes. The brand also hosted several deals this year, including a limited-time discount on the expert-recommended and NBC Select staff-favorite Dyson Airwrap.
pickleball team
Pickleball continues to grow as a sport and searches for pickleball paddles hit an all-time high this year, according to Google. Heitman rounded up our favorite pickleball games and accessories of 2024, including shoes, paddles, balls, and duffel bags.
plush robes
According to Google, searches for robes increase every December, especially during cold winters. Robes serve many purposes, from comfort after a shower to warmth during the colder months. Our editors shared their favorite robes of 2024, many of which won an NBC Select Bed and Bath Award.
ice cream makers
According to Google, searches for ice cream makers increased 60% this year. Ninja’s Creami Deluxe is a very popular kitchen tool and even sold out at major retailers this year.
Turntable
Searches for record players and record players are up 50% this year, according to Google. If you’re new to the world of vinyl records and don’t know where to start looking, our editors have you covered: we detail how exactly a turntable works and what you should know before purchasing one.
Why trust NBC Select?
I’m an NBC Select Page and frequently work on gift guides and product roundups. For this story, our staff recommended your products from the top Google Shopping searches in 2024.
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