If you’re looking to replenish some essentials from your skincare routine or need to cross off items from your holiday wish list that you didn’t receive, now is the perfect time to shop at Sephora. Now through January 17, you can save 50% on select skincare items from popular brands including Kiehl’s, Olehenriksen, and Sunday Riley.
As a beauty reporter for NBC Select, I frequently cover Sephora sales and report on and test the popular brands it carries, so I’m familiar with many of its best-selling products and know which deals are really worth the money. Unlike most Sephora sales, participating brands and products will rotate daily, so if you see a formula you’re interested in, it will only be on sale for 24 hours. Stock availability is also likely to change during the sale, so I recommend checking out quickly.
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Sephora’s best sales on January 3
Today only, you can get 50% off select skincare products from Belif and Fresh.
Belif The True Aqua Bomb Cream
Average rating of 4.7 stars from 1,071 reviews at Sephora
After testing over 100 moisturizers, this lightweight, fast-absorbing gel-cream made our top 10 and also won the NBC Select Wellness Award. “My skin felt hydrated for hours, with no dry patches or peeling on my face,” says NBC Select business editor Jordan Bowman. It has hyaluronic acid to hydrate the skin, niacinamide to gently exfoliate the skin, and squalane to maintain the skin barrier after that exfoliation, according to the brand.
Belif Hydrating Bomb Toner

Average rating of 4.4 stars from 699 reviews at Sephora
Reviewers say this milky water-based essence and toner hybrid is a great formula for improving dry, dull, and irritated skin. After applying a dime-sized amount by gently pressing it onto the skin after cleansing, the ingredients (ceramides, squalane, glycerin and panthenol) will work to hydrate, soften, smooth and increase skin elasticity, according to Belif.
Fresh Soy Moisturizing Gentle Facial Cleanser

Average rating of 4.4 stars from 8,938 reviews at Sephora
Suitable for all skin types, this gentle cleansing gel reduces redness while hydrating during nightly cleansing, according to the brand. Reviewers say that after using it, their skin never feels tight and dry and they love that it never irritates their skin or eyes when removing stubborn makeup or skincare.
Belif Aqua Bomb anti-inflammatory eye gel

Average rating of 4.8 stars from 388 reviews at Sephora
One of my favorite and most used eye creams is this anti-inflammatory eye gel due to its effectiveness. I apply a small pea-sized amount in the morning and spread it around my eyes using its cooling ceramic tip. Instantly, I feel more awake and my skin appears less puffy and very hydrated. It absorbs quickly and doesn’t feel sticky as I continue to layer skincare and makeup on top.
Belif Aqua Bomb Sleeping Mask

Average rating of 4.5 stars from 1,018 reviews at Sephora
Reviewers say this overnight face mask is one of the best they’ve tried because it leaves their skin soft, smooth, and hydrated when they wake up. In addition to how it makes their skin look and feel, reviewers also love that the gelatinous mask doesn’t make a mess on their pillows or sheets when they sleep.
Fresh Tea Elixir Skin Resilience Activating Serum

Average rating of 4.7 stars from 1,940 reviews at Sephora
This multitasking milky serum uses niacinamide, hyaluronic acid, and ceramides to protect skin and improve its tone, texture, elasticity, and overall skin barrier, according to the brand. You can use it daily on both the face and neck by adding a few drops to the skin and pressing them.
Belif The True Aqua Bomb Cream SPF 45

Average rating of 4.5 stars from 478 reviews at Sephora
This moisturizing cream with SPF repairs the skin barrier, hydrates the skin and protects it from possible damage from UV rays. The 2-in-1 non-comedogenic cream is suitable for all skin types and tones as it does not leave a white cast, according to the brand.
Belif Aqua Bomb Moisturizing Cleansing Gel

Average rating of 4.3 stars from 710 reviews at Sephora
This gelatin-foaming cleanser removes skincare, makeup, and dirt without stripping away moisture, as its formula has the same hydrating elements as The True Cream Aqua Bomb, according to the brand. It also helps minimize the appearance of pores, which is one of the main reasons why reviewers with oily and combination skin love using it twice a day.
January 3 Deals From Sephora’s Top Skincare Brands
Upcoming brands on sale:
Although Sephora hasn’t released all the products that will be 50% off during the sale, we do know which brands will be participating each day. I’ve rounded up next week’s brands below and will continue to update this list as the sale continues:
Why trust NBC Select?
I am an associate reporter for NBC Select and frequently covers beauty and wellness topics, including beauty sales from Sephora, Ulta and Amazon. I am also a frequent shopper at Sephora and have personally purchased many of their offerings over the past few years. I highlighted the sale items that I use in my routine and included formulas that the NBC Select staff has tested, as well as products that experts have recommended in my previous reports.
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