The man behind an iconic Canadian beer announcement has returned, 25 years later, with a new patriotic scream from Rally.
But this time, it’s not about selling drinks.
Jeff Douglas, from Truro, NS, became a national sensation after starring Joe Canadian in Molson Canadian’s announcement in 2000 “The Rant”, which was a great success for the beer company and popularized the slogan, “I am Canadian!”
On Wednesday, a new video on YouTube with Douglas appeared, on stage in La Franela, this time defending Canada from the attacks of the president of the United States, Donald Trump, before throwing himself to a similar series of jacts about his country of origin.
https://www.youtube.com/watch?v=1lzhclzfjfg
“They confuse our modesty with meekness, our kindness for consent, our nation with another star in its flag,” he says in the microphone after showing Trump photos. “And our love for a hot cheesy poutine with his love for a hot and cheesy Putin.”
Titled “We Are Canadian”, the clip sees Douglas Tope from Cofre by Canada with an increasing intensity to applaud an invisible crowd, in front of a radiant screen by Canadiana, from Ketchup chips to beavers to hockey players.
The video had more than 43,000 visits on the Douglas YouTube page for Wednesday night, after being built for seven hours.
Douglas, who became a basic element in CBC Radio in the years since 2000, is currently the host of New Scotland Mainstreet – He said the video was produced by an anonymous group of Canadian creatives and advertising professionals, all of whom donated their time and resources to be done.
It occurs in a moment of growing patriotism, when Canadians are boycotting US assets and boo the hymn of the United States in sporting events, in the midst of a heated commercial war with the United States and Trump’s threats to annex Canada as “State 51”.
Douglas spoke with CBC last month about the recent resurgence of AD 2000 in popularity, after it began to appear in Tiktok.
https://www.youtube.com/watch?v=wmxgvfk09lu
He said he had good memories of the beer announcement and was glad to see that he resonated with people, but that he had also learned more about the darkest aspects of Canadian history in later years, and worried about the country that slipped again in “blind patriotism.”
While “We Are Canadian” is as burning and without complexes as the announcement he made in his 20 years, he briefly recognizes a more mature perspective of national pride.
“Are we perfect? No,” shouts, while the screen shows an image of a Mohawk Earth defender in front of a Canadian soldier during the 1990 Oka crisis. “But we are not the 51st.”
It was the year 2000. Canada joined behind a character named Joe in a television commercial for Molson Beer. Twenty -five years later, the man who interpreted him talks about how that experience shaped his views of Canada, and what he thinks now.
