The controversy of “great jeans” American Eagle-Sydney Sweeney has given way to the euphoria of Wall Street, thanks to President Donald Trump.
The action of the clothing brand shot on Monday after Trump praised the company’s denim announcement with the star “Lotus Blanco” and “Anyone that is not.”
The company has been criticized by some social media users for its “Sydney Sweeney campaign has great jeans”. Critics in X and Tiktok have described the announcement as promoting “eugenics” for their words about genetics.
The voices on the right celebrated the announcement as a victory against the “Wake” representation in the media. Trump added to that choir on Monday in a real social position on Monday, calling him “the” most popular “announcement. American Eagle’s actions later arose; They had more than 20% from approximately 1 pm et.
The advertising campaign uses a play to describe the “great genes” of Sweeney. “Genes are transmitted from parents to the offspring, often determining features such as hair color, personality and even the color of the eyes,” says Sweeney in the announcement. “My jeans are blue.”
In his social position in Truth, Trump criticized the advertising of “awakening” of companies such as Jaguar and Budweiser, but said that Sweeney’s announcement has led jeans to “fly outside the shelves.” He also previously described Sweeney AD as “fantastic” after they told her that the actress was a registered republican.
NBC News has communicated with Sweeney representatives to comment.
American Eagle did not immediately respond to a request for comments on the performance of his actions. Last week he said that the announcement “is and always was jeans.”
The retailer has had a lower performance so far in 2025. Even with the profits of Monday, the shares fell more than 20% so far this year. The results of the company’s first quarter lost expectations. He lost $ 85 million during the three -month period that ended in May, with sales falling 3%.
And although Trump’s words are promoting the company’s actions, their commercial policies have threatened their profit margins. Financial director Michael Mathias told investors during a May profit call that tariffs would cost the company $ 40 million while the company tries to mitigate its impacts.
The company also obtained its financial guide throughout the year in May, citing economic uncertainty. At that time, the retailer said he expected sales to fall again during the current quarter.
