On a red Hollywood carpet last week, Jones Jones, the owner of the NFL Dallas Cowboys about the next season of his team was asked.
“If we have that offensive line rolling,” Jones told an interviewer, “we will have a good team.”
What counts as a “good” season is more subjective in Dallas than anywhere else, and that is why, since Jones bought the team for $ 140 million in 1989, there has been no other professional sports franchise in North America such as the cowboys.
Since they won Super Bowls in 1992, 1993 and 1995, the Cowboys have not advanced to a conference championship game in 30 years, the fourth longest active drought in the NFL. That lack of performance in the field would generally condemn the relevance of a franchise.
Not the cowboys.
Since the 1996 season, Dallas has used eight chief coaches, ground several of his largest superstars during the attractive contractual negotiations and lost 13 of his last 18 playoff games. However, with Jones keeping them in the conversation, they have earned the mentality of a global audience.
The reason why Jones was walking along the red carpet was the premiere of “America’s Team: The Gambler and His Cowboys”, a Netflix document on Jones and the decades of drama of his team. He began to transmit only days after Sportico classified the cowboys as the most valuable franchise of the NFL, with a northern value of $ 12 billion. Last year, CNBC also classified Dallas as the most valuable NFL team, while Forbes is the most valuable sports franchise in the world.
The value and mystique of the cowboys have increased perpetually by Jones, 82, who has official titles of owner, president and general manager of the team, while he also serves as his head of CENSE.
“I think if we are not being looked at, then I will do my part to see each other,” Jones said at the Netflix premiere. “The beautiful thing for networks, so to speak, transmitting companies, is that the NFL is an interest factory of 365 days a year. A lot of programming that you have to spend both … to promote it and do.
And few teams capitalize and receive that attention as they do.
Despite its 7-10 record in 2024, 13 games that involve the team were still among the 100 most viewed schedule transmissions last year, which linked to Kansas City for most of all NFL teams. To surprise, six Dallas games will be broadcast nationally and this season, only surpassed by Kansas City.
According to Fanatics, the world retailer of sports goods, the team is among the five best -selling teams on its platform, in all sports, since 2023. Dallas merchandise has been sold in more than 110 countries.
The cowboys have reached the divisional round of the playoffs, to a round of the NFC championship, four times since 2009, only to lose all four times. Last year, his hopes of Playoffs were sprayed mid -season after an injury to the Dak Prescott field marshal. And yet, they remained the most popular NFL ticket in 2024.
In Stubhub, the retailer of online tickets, the cowboys sold not only most of the tickets of any team, but did it overwhelmingly, selling 63% more tickets than the second team.
Upon entering this season, few are buying the team of Jones as a contender to the title. According to a company spokesman, only 1% of futures bets in Draftkings Sportsbook have been placed in the cowboys to win the NFC championship. Even so, that has not depressed the demand to see Dallas play, with the team that sells more tickets entering the 2025 season than any other team, including 40% more than Buffalo buffos in second place, according to a Stubhub spokesman.
It costs 89% less to see Buffalo, a Super Bowl contender with the most valuable player in Josh Allen, on the way this year than the cowboys, according to the company. The spokesman wrote that the Dallas Spike may reflect several factors, “including the team of national admirers of the team and the widespread recognition of the brand.”
Beyond the income they bring, the cowboys have also understood how to win the care economy. Netflix’s last Docuseries is not the first streamer incursion into the Cowboys culture. After the Docuseries “America’s Sweethearts: Dallas Cowboys Cheerleaders” debuted in the summer of 2024, he qualified for the Netflix global top 10 for English television for four consecutive weeks, and was classified among the 10 best US television shows. Uu. For five consecutive weeks, according to the company. It ended up classified on the TV 10 list for 27 countries, which demonstrates once again the success or failure of the team in the field are only notionally connected to its popularity. (It has been renewed for a third season).
In 2010, the Cowboys exceeded Nielsen multimedia exhibition classifications in part by producing the largest gross public during the televised games nationwide. More than a decade later, that exhibition transcends borders. In 2024, the analysis of a company of Google’s search data suggested that more Google searches per month were related to jeans than any other team. Much of that interest could be attributed to decisions fueled by Jones.
In the winter, his promotion of the offensive coordinator of the team for the chief coach was received unfavorably local. He has prolonged contract conversations in recent seasons with Prescott and the CEEDEE Lamb receiver before reaching the agreements on the eve of the regular season. The situation has led the calls for Jones to give up the general manager who supervises the list, but kept the Cowboys a sporty issue without stopping.
This month, the cycle has repeated again with the defender of the Micah Parsons stars. From Parsons, who is looking for a new lucrative contract, he requested an exchange this month, Jones has regularly made media media sessions during the team’s preseason practices and offered cryptic updates.
On the red carpet, Jones acknowledged that when he bought the cowboys in 1989, he personally only had a fraction of the money required to pay them, trusting in the money borrowed to compensate for the difference, and that once he was in charge, he was “aligning” a NFL franchise, losing what he often said $ 1 million per month. But what Jones knew, instinctively, was how to monitor his team. When the Cowboys opened a new stadium in 2009, it included a new innovation. To walk from their costumes to the countryside, the Cowboys players had to wear a tunnel that passed between a couple of rooms with glass walls from which well -paid fans could see.
“It is wonderful to have the big athletes and the big players, but there is something else there,” Jones said last week. “There is sizzling, there is emotion and, so to speak, there is controversy. That controversy is good in terms of maintaining and having the attention of people.”
