Canada is trying to win the hearts and minds of Americans with an advertising campaign against US tariffs aimed at 12 states that Republican vote.
Speaking in CNN on Friday morning, the Minister of Foreign Affairs, Mélanie Joly, said that the federal government paid ads in digital advertising fences along key roads in red states, states where most voted for President Donald Trump, including Florida, Nevada, Georgia, New Hampshire, Michigan and Ohio.
“The Canadians are sending the message that there are no winners in a commercial war. There will be job losses on both sides of the border, particularly in the United States,” Joly said in an interview with Pamela Brown from CNN.
The government also launched a television advertising campaign at home. It is expressed in English by Rick Mercer and French by Remi-Pierre Paquin with music of the Rock duo of Vancouver Japandroids.
The announcement, which has been published in the social media accounts of the Federal Government, presents images of the whole country, as well as a hockey game archive video and key moments in Canadian history.
“Canada, it’s time for more,” the announcement begins. “We are more than a place on a map. We are an attitude, one with more empathy than ego.”
“The more we choose to stop as our local adventure beings that become, the more the Arce leaves, the more unwavering, unwavering, strong and free,” you can listen to Mercer say.
CBC News did not immediately respond to a request to know how much the government spends on the advertisements. They arrive only days before Prime Minister Mark Carney will ask the general governor to dissolve the Parliament and call a federal election.
The Federal Conservative Party launched an attack against Carney on Thursday X.
In CNN, Joly said that Ottawa was using “workers” Americans to press their legislators to eliminate US tariffs that are already in place in steel and aluminum and avoid large -range tariffs planned for April 2.
This winter, after the threats of Trump initial tariffs citing border security and illegal fentanyl, the Canadian government made all the stops to increase the presence of the RCMP and Canada Border Services Agency (CBSA) along the border. Joly said it is clear that it didn’t work.
“We saw that all the work we were doing in good faith did not necessarily have an impact on President Trump himself,” he said.
Brown asked Joly to react to Trump’s annexation threats, more recently conducted in an interview with Laura Ingraham of Fox this week, when the president said that Canada was “destined to be state 51” and called it “one of the most unpleasant countries to treat.”
“Americans and Canadians are best friends, they are the best neighbors, best allies. We never started this commercial war,” said Joly.
A day after the president of the United States, Donald Trump, again asked Canada to become the 51st state of the State, the Minister of Foreign Affairs, Mélanie Joly, concluded the meeting of G7 Foreign Ministers of the G7 in Quebec by telling the Secretary of State of the United States Marco Rubio: “The sovereignty of Canada is not up to the height of the debate, point.”
Joly said: “The rhetoric that leaves the White House is, how I can say, absurd,” and added that Canada was beginning to resort to other allies in Europe and the United Kingdom for commerce and defense. Earl this week, Joly confirmed to CBC’s Power and politics Host David Cochrane that Canada was in conversations with the European Union to be part of a new defense production association.
Canada has already retaliated with a 25 percent rate on US goods worth almost $ 60 billion, and is threatening more counterpariffs if Trump follows his plans to tax more imports on April 2.
Joly said he has been in contact with the Secretary of State of the United States, Marco Rubio, whom he met at the Meeting of Foreign Ministers of the G7 in La Malbaie, which, last week.
