Ontario is spending $75 million to run a new anti-tariff ad in the United States, aimed at Republican voters.
The ad uses audio of former US President Ronald Reagan speaking in 1987 about tariffs, saying they don’t work in the long term.
Prime Minister Doug Ford says Reagan, his favorite American president, will be easily identifiable to Republicans and they will hear the message that tariffs will end up hurting Americans.
The prime minister’s office says the ad will begin airing this week on Newsmax and Bloomberg.
Over the next two weeks it will also begin airing on Fox News, Fox Sports, NBC, CBS, CNBC, ESPN and ABC, as well as local affiliates of those networks, and on local stations from Comcast, Spectrum and Sinclair Group.
This is not the first round of anti-tariff ads from the Ontario government to air in the United States, including one that highlighted Canada and Ontario’s long-standing relationship with its southern neighbor.
