In a packed Las Vegas stadium, Nvidia founder Jensen Huang took the stage and marveled at the crisp, real-time computer graphics displayed on the screen behind him. He watched as a dark-haired woman walked through ornate, gilded double doors and gazed at the rays of light streaming through the stained glass windows.
“The amount of geometry you saw was absolutely incredible,” Huang told an audience of thousands at CES 2025 on Monday night. “It would have been impossible without artificial intelligence.”
The chipmaker and AI favorite unveiled its GeForce RTX 50 Series desktop and laptop GPUs, its most advanced consumer graphics processor units for gamers, creators and developers. The technology is designed to be used on both desktop and laptop computers.
Ahead of Huang’s speech, Nvidia shares rose 3.4% to surpass their record set in November. Nvidia and other AI stocks continue to rise even as criticism mounts that their stock prices have already skyrocketed too much, too fast. Despite concerns about a possible bubble, the industry continues to talk about its potential.
Huang said the GPUs, which use the company’s next-generation Blackwell artificial intelligence chip, can offer advancements in AI-powered rendering.
“Blackwell, the AI engine, has arrived for PC gamers, developers and creatives,” Huang said, adding that Blackwell “is the most important computer graphics innovation since we introduced programmable shading 25 years ago.” Blackwell’s technology is now in full production, he said.
Building on technology Nvidia launched 25 years ago, the company announced it would also introduce “RTX Neural Shaders,” which use AI to help render game characters in great detail, a notoriously complicated task because people can easily spot a small error in digital humans.
Huang said Nvidia is also introducing a new set of technologies that allow “autonomous characters” to perceive, plan and act like human players. Those characters can help players plan strategies or adapt tactics to challenge players and create more dynamic battles.
In addition to Nvidia, tech giants like AMD, Google, and Samsung are at CES 2025 to showcase AI tools aimed at helping both content creators and consumers in their search for entertainment.
