Nestlé said Wednesday that he will eliminate the artificial colors of his American foods and drinks in mid -2026.
It is the last big food company making that promise. Last week, Kraft Heinz and General Mills said they would eliminate artificial dyes from their US products by 2027. General Mills also said that he plans to eliminate artificial dyes from his US cereals and all foods served in K-12 schools in mid-2026.
The movement has broad support. According to an AP-NORC survey, approximately two thirds of Americans favor restricting or reformulating processed foods to eliminate ingredients such as sugar or aggregate dyes. Both California and Western Virginia have recently banned artificial dyes in food served in schools.
On Sunday, Republican governor Greg Abbott of Texas signed a bill that requires food made with artificial dyes or additives to contain a new security label from 2027. The label would say that they contain “not recommended” ingredients for human consumption “in Australia, Canada, the United Kingdom or the United Kingdom.
The federal government is also intensifying its scrutiny of artificial colors. In January, days before President Donald Trump assumed the position, US regulators prohibited the dye called Network 3 of the Nation Food Supply, almost 35 years after cosmetics were prohibited due to the possible risk of cancer.
In April, Trump’s Secretary of Health, Robert F. Kennedy Jr. and FDA Commissioner Marty Makary, said the agency would take measures to eliminate synthetic dyes at the end of 2026, largely depending on the voluntary efforts of the food industry.
Nestlé has pledged to eliminate artificial dyes before. At the beginning of 2015, the company said it would eliminate the flavors and artificial colors of its products for the end of that year. But the promise was not maintained.
Nestlé said Wednesday that he has been eliminating the synthetic dyes of his products during the last decade, and 90% of his US portfolio. UU. He does not contain them. Among those who do is the Nesquik banana strawberry milk, which is made with 3.
Nestlé said Wednesday that he wants to evolve with the changing nutritional needs and preferences of his US clients.
“Serving and delighting people is in the heart of everything we do and every decision we make,” said Nestlé CEO, Marty Thompson, in a statement.
