They love him. Too much.
Some restaurants from McDonald’s faced a brief shortage of lettuce after the fast food giant brought its snack wraps on July 10.
The lack of leaves is now resolved. The company had followed the typical projections for ingredient supplies, but, said the company, the customers of Snack Wrap-Wayving “presented themselves with full strength.”
“The answer has impressed us, from restaurants full of lines outside the door to the social buzz without stopping,” said a McDonald’s spokesman.
The snack envelope consists of chicken, lettuce and cheese strips, wrapped in an omelet.
The Wall Street Journal first reported on scarcity. The newspaper added that McDonald’s had told franchisees to save lettuce, asking them not to add the vegetable to the Sandwiches of Mcchicken and offer McNugget customers or a McDouble hamburger.
The engagement wrapping is part of the McDonald’s strategy to sell customers with value offers, while food prices increase. The chain has had problems this year, with quarterly sales in the United States reaching its lowest point from the pandemic.
McDonald’s has faced a particularly low traffic among average income diners, suffering a two -digit drop in traffic between this group during their most recently completed quarter.
At $ 2.99, snack wraps are among the cheapest articles of the McDonald’s menu and are largely cheaper than similar offers of other chains. Although Burger King also offers $ 2.99 chicken wrappings, Popeyes chicken wrappers reach $ 3.99.
The American McDonald’s menus in 2006, but discontinued in 2016, was added for the first time, the snack wrap has a cult track that only grew during its absence.
Fans signed online requests and pressed the chain through social networks to press so that McDonald’s reintroduces them. The chain caused the return of the snack wrap in April before announcing it in June.
The chicken is having a great moment in fast food, since chains like Raising Cane’s arises in popularity, while Taco Bell and Wendy come their own crispy offers.
