When I was 21, singer and songwriter Julie Doiron broke with one of her bandmates and wrote a melancholic song about it.
Nor for a moment the Moncton musician thought that his song would be heard millions of times almost 30 years later.
“We just ended up,” said Doiron, who was the bassist of the iconic indie-alternative band Eric’s Trip in the early 1990s.
And what happened later provided the inspiration for the song August 10which appeared in his 1996 album Broken girl.
“I can remember the return trip of the tour … where we decided we were breaking.”
In mid -November last year, Diron learned of one of his daughters that the song seemed to be growing in popularity.
“Mom, I think one of your songs is starting to become viral,” said his daughter, Rose.
The song began to win traction in the video Tiktok application and at that time less than a thousand times in videos had been used.
And when I reviewed Spotify, a music transmission service, the numbers were still relatively normal, with about 20,000 transmissions.
But as the days passed, those numbers went up. And up.
“I didn’t even tell my management team during the first week or so,” said Doiron. “I just didn’t want anyone to get into that. I just wanted to see what would happen naturally.”
Until Thursday morning, Spotify is broadcast for the song recorded at more than 41 million.
More than 33,000 videos have been created using that song on Tiktok, not counting the numerous cover versions of August 10 that have been published in the application.
His other songs have received an impulse due to renewed interest, but none compares with August 10. Your second most transmitted song on Spotify, Soon, approachingIt has just under 900,000, also from the same album.
The numbers continue to grow day by day, and Diron said that his team is putting Broken girl And his second album, More just in the morningIn vinyl.
She has some shows to celebrate vinyl releases, and it will be interesting to visit all the old songs that she has not touched in years.
She thinks that the reason why people connect with the song is that it is not “a great production, say, and I think it is intimate.”
Diron also noticed that most people who transmit their song are between 18 and 24 years old, the same age when he recorded the songs in Broken girl.
The album includes the viral rupture song, as well as songs about discovering that she was first pregnant and her grandmother, who died before the baby was born.
SHIFT – NB14:34Julie Diron becomes viral!
The indie rocker again Brunswick, Julie Diron, has reached Billboard’s lists for the first time in his career with a song almost 30 years ago, after he became viral online. We will ask him why he thinks that the song is resonating with people at this time.
For Diron, he was happening a lot at the same time, and he still felt like a girl finding her way for the first time.
“I think Julie, 21, when she had been writing these songs, I mean, she had to write them,” said Diron.
“That is part of how you get to the next place in your life, is to let those things out and let it go.”
