NEW DELHI: Iim-mumbai and Iit-mandi They have emerged as the most influential institutions in India in social networks, leading the ‘Hei success stories‘ and ‘Know your institutions‘Campaigns and exhibiting how these institutions took advantage of digital platforms for global reach.
When generating more than 27 impressions of Lakh on multiple social networks platforms, the success stories campaign stressed the growing interest in the Panorama of Higher Education of India. Their commitment numbers reflect their ability to attract the public and highlight the transforming role of higher education in India.
The Hei Success Stories campaign, launched in November 2024 and continued in 2025, sought to highlight innovative achievements in the Indian IEI. From avant -garde research and new companies led by students to impressive community initiatives and avant -garde infrastructure, the campaign presented a holistic vision of institutional success. Among the outstanding institutions, Iim-Mumbai led with 1.5 Lakh impressions, followed by Iim-Sirmaur (1.38 Lakh), Planning and Architecture School, Vijayawada (1.35 Lakh), Iit-Hyderabad and Nit Goa (1.33 Lakh), With a past tendency of some bigger names such as Iisc, Bengaluru, Iit-Madras and Iim Shillong.
Similarly, the Know Your Institts campaign, made from April to June 2024, focused on raising the public awareness of the IEI showing their legacy, achievements and academic offers. With a total of 60 impressions from Lakh, this initiative caught the attention to 69 institutions, providing a platform to share its distinctive characteristics.
“The strategic use of digital narrationHigh quality images and institution -centered narratives ensured maximum scope and commitment, “said a MOE official.
