In social networks, a good crisis is never wasted.
The ongoing shortage of eggs at the national level linked to the emergence of flu for birds has generated its own content niche, with people who publish videos especially, from the inventory of eggs in supermarkets to their experiences with the hatching of their own chicks.
The content related to the shortage of eggs has accumulated millions of online visits in recent weeks, as consumers resort to social networks to help them navigate the egg frenzy.
“I am not really surprised because everyone talks about the price of eggs and how expensive everything is,” said Tiktok Magda creator, who publishes videos on his Tiktok Magdaces account about the fluctuating cost of eggs since the president Donald Trump assumed the position of a second term. “I think it affects many people.”
The creator based in New Jersey, who asked to be identified only by her first name due to Doxxing’s concerns, said she has tried to “become viral” on social networks since 2012. But it was not until last month that people He began to gravitate his content, asking him to share his Google sheet that tracks the costs of eggs into several groceries throughout the country.
A dozen high -grade eggs to be reached an average of $ 4.95 in January, according to federal data, exceeding the last peak of $ 4.82 in January 2023. In the middle, prices fell – last January, the average was only $ 2.52. Some of the largest supermarket chains in the country, including Trader Joe’s, Walmart and Costco, have begun to limit the amount of eggs that individual consumers can buy.
Like Magda, other creators have also seen success with their egg content, even those that were not published with the current situation in mind.
“I never set out to make a series,” Magda said. “But because he led so much commitment, and many people wanted to learn more and invest, you know, the bit, I am like, ‘well, of course. Why not? Anyone have to do it'”.
In Tiktok, a video shows a long out of Costco and then a frenzy that surrounds the egg screen. You can see several broken egg cards in the middle of chaos. In another video, a man documented his girlfriend “something expensive” for Valentine’s Day: eggs in the grocery store.
A particularly popular video of the artist and mother Kate Vanden Bosch documented her purchase of fertile eggs of Trader Joe’s and incubar them. Twenty -one days later, Vanden Bosch had eight chicks, and now, almost 5 million views about a Tiktok documented the trip.
Although his original intention was not to raise chickens to mitigate the price of eggs, Vanden Bosch said he believes that it is probably the reason why many spectators have come to their content. Some of their spectators have commented that they feel inspired to replicate their experiment.
“People are realizing more than our food system is,” he said. “And I think people are curious, you know, just grow their own food and raise their own food. So it is interesting. “
