Cracker Barrel will go back to old logo after conservative backlash


Uncle Herschel returns to the cookie barrel chair.

After the online outrage by the conservatives who accused the country’s theme restaurant chain of changing their values ​​or “awakening” when it launched a new logo, the company said Tuesday that it returned to its old brand.

“We thank our guests for sharing their voices and love for Cracker Barrel. We said we would listen, and we have done it. Our new logo will disappear and our” old timer “will remain,” said Cracker Barrel on Facebook.

“In Cracker Barrel, it has always been, and it will always be, about serving delicious food, warm welcome and the type of hospitality in the field that feels like a family,” said the company. “As a proud American institution, our 70,000 workers employees hope to welcome our table soon.”

The new Cracker Barrel logo in a menu inside the restaurant in Homestead, Florida, on August 21.Joe Raedle / Getty Images Archive

Cracker Barrel, who has restaurants in 43 states, on August 18 announced his new campaign change and logo “More” that eliminated the old perpetrator in a chair and the barrel of the crack barrel signs.

The new logo was not good in some spheres, and on social networks, conservative critics accused the restaurant chain of abandoning their traditional values ​​or being “awakened.”

President Donald Trump evaluated the matter early, writing on his social social media platform that “Cracker Barrel should return to the old logo, admit an error based on the client’s response.”

Cracker Barrel on Monday tried to reduce the controversy by admitting that “we could have done a better job sharing who we are and who will always be” and issuing guarantees that their values ​​had not changed.

Other companies have been received with the indignation of the right for advertising or other commercial decisions, even when Bud Light had a brand content association with transgender Tiktoker Dylan Mulvaney.



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