His Tim Hortons request could come soon with one side of the money of Canadian tires.
Canadian Tire announced on Monday that it is being associated with the coffee giant to distribute benefits to the customers of both brands.
According to the launch of the Association at some point next year, customers who link their triangle and TIMS Rewards accounts will earn money from Canadian tires in eligible purchases in the restaurant chain. Linking both accounts will also give customers access to exclusive offers.
No brand would specify what kind of offers the buyers will see. They said that these details and information about what constitutes an eligible purchase and how much money of Canadian tires will earn per spent dollar will be available closer to the launch.
The CEO of Canadian Tire, Greg Hicks, and the marketing director of Tim Hortons, Hope Bagzzzi, each said in a statement that the association will offer even more value to its customers.
The Association continues the growth of the Triangle Rewards program beyond the Canadian Tire brands: Sportchek, Party City, Mark’s, Pro Hockey Pro Hockey and Atmosphere.
The loyalty program already has incentives for customers who sponsor the Petro-Canadá and Royal Bank of Canada service stations. An association with Westjet will be launched next year.
The Canadian Tire Triangle Rewards program has almost 12 million members and is an cornerstone of its True North initiative, which is intended to offer growth and operational efficiency through restructuring and an investment of more than $ 2 billion for four years.
A judge has authorized a collective claim for the emails that Tim Hortons mistakenly sent to the participants in their popular Roll Up The Rim to win the promotion, but only for Quebec residents. The lawyers claim that some 500,000 clients throughout Canada received an email in April 2024 saying they had won a ship.
Tim Hortons has also been growing its rewards program through its Roll Up contest to win and offer applications users the ability to omit the line when ordering.
Lauren Burrows, senior retail strategy manager of the Accenture consulting firm, said that the Tim Hortons and Canadian Tire association is “so powerful” because it gives both brands more ways to involve its customers in categories of “high frequency” expenses: coffee, gas, home products and automobiles.
“This is a great example of loyalty programs that evolve from transactional to truly strategic,” he said in a LinkedIn publication.
However, Liza Amlani, director and co -founder of the retail strategy group, said “this is less of the client’s delight and more about two inherited brands that strive for an incremental participation in a super loyalty market.”
“The Canadians are already juggling with too many programs and, unless the value proposition is simple, transparent and genuinely gratifying, this runs the risk of becoming another corporate link that benefits brands rather than buyers,” he said in an email.
The Canadian Tire and Tim Hortons association occur when companies are increasingly launching, reorganizing and increasing their loyalty programs.
In recent years, the loyalty program of the scene led by Cineplex and Scotiabank obtained a review, when the owner of the Empire Co. Ltd Empire Co. LTD chain was joined. The important changes are also on their way to the Air Canada AirPlan program.
While these programs offer discounts for customers, the benefits are even larger for companies. Companies have access to a great treasure of information on the purchase habits and the demography of consumers every time someone enrolls or uses their program. Then, retailers use the data to adapt their merchandise and stores to the desires and needs of their client base, thus maximizing the profits.
The associations between loyalty programs provide companies with even more data and allows them to reconstruct a more detailed image of who their customers are and what will make them buy more.
