A beer a day keeps chaos at bay.
Ok, maybe not. But a long -lasting Canadian brewer expects a massive beer box to help customers to deal with the exhausting news cycle under US president Donald Trump.
The Moosehead presidential package contains 1,461 beers, in cans of 473 milliliters, marketed as “enough Canadian beers to overcome a complete presidential term.”
That is a can per day for the next four years, including the leap year.
Moosehead’s marketing director Karen Grigg, told CBC News Network that the company wanted to take advantage of the Canadian pride she was seeing, and has received an avalanche of interest.
“We had no idea what would happen when we really throw it, and the answer has been overwhelming,” he said.
Grigg said Moosehead initially made only five presidential packages, each with a price of $ 3,490 plus taxes and deposits.
The first was sold in 11 minutes on Friday, and the five were sold in 24 hours. The company then made another five, which also sold out.
For Tuesday afternoon, more than 100 people were on a waiting list for more.
Based on Saint John, NB, Moosehead was established in 1867, the same year as the Canada Confederation, and announced itself as the oldest independent brewery in the country and the largest Canadian property brewer.
Grigg says that the company has been receiving positive messages from people throughout Canada and the United States in response to the presidential package.
Many have also expressed fun in social networks, although some have joked that a beer a day is not enough to face.
Customers buy for Canada’s day, other great events
Grigg says that buyers have indicated that until now they plan to share the foam anyway, buying them for the celebrations of Canada’s Day and other great community events.
“There are parades, there are camps, each one has a unique story.”
That could be a better plan to spread them for four years, since beer connoisseurs say that drinks would begin to reduce quality before a year.
The patriotic marketing tactics has also highlighted some complications with the attempts to boost the country’s economy in the light of the tariffs of US President Donald Trump about Canadian goods.
Ontario is taking 3,600 American products from the LCBO shelves in response to Trump tariffs, with Prime Minister Doug Ford encouraging people to buy Canadian brands.
Currently, the presidential herd is only available for new Scotland residents, New Brunswick and Ontario. Grigg says that it is because those are the only three provinces in which Moosehead can sell, due to interprovincial commercial restrictions.
“We would love having done this throughout Canada,” he said.
That could change soon. Ottawa reached an agreement last week with all the provinces, with the exception of Prince Eduardo and Newfoundland and Labrador, to eliminate obstacles that prevent their alcohol from selling in other jurisdictions.
Provincial governments are expected to select the agreement in a framework in a matter of weeks. The Minister of Internal Commerce, Anita Anand, told CBC News that the measure was part of an “unprecedented action to reduce commercial barriers in Canada.”
Meanwhile, the provinces have been abandoning alcohol.
BC and Ontario have released all American shelves in government stores in tariffs, while Alberta has stopped imports of American alcohol products.
Moosehead’s final obstacle is to deliver the huge boxes of beer to individual customers.
Grigg says that the company will make it happen in one way or another.
“We are up to the task of bringing this beer case to each location,” he said. “It can be a different medium in every sense, but we are going to get it there.”
