When it comes to the atmosphere around the 2025 Canada Games in St. John’s, there is only room for an attitude type: only good vibrations.
That is not just a phrase, it is the title of the safe sports awareness campaign of the organization.
The president and CEO of the Games of Canada, Kelly-Ann Paul, said that ‘Good Vibes only’ is part of the effort of his team to change the way people see safe sports politics, which is about creating a free-free game field of harassment, abuse and discrimination.
“[With] Safe sports, there is a lot of negative connotation about where things come from, right? You know, ‘Don’t do this. You can’t say that. No more harassment, no more intimidation, no more bad language. No more novatadas, “Paul said.
“There has been much, ‘no, no, no, no, no, don’t do it’, and not much explanation what to do, how to treat people, how sports should feel.”
The Good Vibes Only campaign includes video messages that encourages people to speak for safe sport. The first video presents the outstanding former student of Canada Kylie Masse, Charles Hamelin, Allison Forsyth and Woody Belfort’s games.
https://www.youtube.com/watch?v=bjqvsukofj0
Paul said that the Canadian Games Council has been working with Generation Safe, a safe sports education organization initiated by the Olympic Alpine skier Forsyth, who became a defender after living his own sexual abuse in the sports system.
“To have an impact, we have to call abuse when we see it,” Forsyth said in a statement. “The participants of the Canada Games are in a key stage in their development and athletics trips, and this campaign will raise their awareness about the abuse in sports. As a community: athletes, parents, coaches, officials and administrators, we need to wait for something better and meet to maintain safe sport for all.”
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Thanks to the financing of the Federal Government project and the Canadian Olympic Committee, Paul said they are working to “turn the tone” on safe sport. That means using positive messages to reach a new generation of athletes in the Canada Games.
“The good viber campaign is only destined to explain exactly to these more than 5,000 [athletes and coaches] About how sports should feel, how should it look, how it should feel safe, “Paul said.
The message will be impossible to lose for anyone who competes, attend or follow the 2025 Canada Games online. Paul said the campaign videos have been published in the social media channels of the Canada Games, and the fragments will be reproduced in the place during the competition and during the opening and closing ceremonies.
There is also a version that focuses on what role fans play in the creation of a safe sports environment. The video presents the former student of the Games of Canada Elodie Tessier and Shanice Marcelle, the Games of Canada Future Jake Wiseman, and the student of the parents of the Games of Canada, Audrey Leduc.
https://www.youtube.com/watch?v=fowbiw7myii
“We have been fortunate to receive additional funds from the Canadian Olympic Committee and the Canadian government … to generate a more personalized message directly to parents and spectators about ‘good vibrations only’ and what it means when you are in the stands,” said Paul.
Together with a training program for each volunteer at the Canada Games, efforts also included simplifying what had been a confusing and difficult process to present a complaint.
The events begin from August 8 to 25 in St. John’s, NL and will be broadcast on CBC Sports and CBC Gem.
“If you end up being a safe sport complaint, where to go is very complicated, so we have created a website that helps direct the plaintiff to the right mechanism to start a complaint,” Paul said.
He step by step It offers demanding options about who deals with the complaint and directs them to who contacts you specifically to address their concerns.
‘More than just words’
The CEO of the Canada Games host society, Karen Sherriffs, said St. John’s 2025 promised to create the right environment for athletes to flourish, and that the ‘good vibrations only’ are security, respect and inclusion.
“This campaign is more than just words, it is a call to action. We want each participant, from athletes to volunteers, feel supported, valued and empowered to speak,” Sherriffs said in a statement. “Together, we are building an environment where only good vibrations thrive in the games and much later.”
Paul said that hope is that this campaign reaches more than those of the 2025 games, and that the ‘good vibrations’ will continue in the coming years.
“I have to congratulate leadership with 2025 for really committed to the cause, which is using our platform and our potential to build the correct programming type for ’25 games and also for beyond,” said Paul. “Our hope is what we have built is Evergreen and will be carried out through 2027 in Quebec, in 2029 in New Brunswick, and so on.”
Look at the knowledge of the Anastasia Bucsis test athletes of CBC Sports at the Canada Games.
