All men or mostly men: This applies to all the front rows of the audience at premium events. Not so for The Economic Times’ CEO roundtable in Mumbai. We did this not only to break the mold but to reinforce the message of TOI #CancelPatriarchy Campaign. Women are front and center of any change. Men who disagree should sit down or perhaps sit in the back.
What is TOI cancellation? patriarchy Campaign?
The Times of India has launched the ‘Cancel Patriarchy’ campaign, aimed at addressing and dismantling the deep-rooted patriarchal attitudes that persist in the society. The initiative focuses on promoting gender-neutral norms and addressing unconscious bias by highlighting everyday scenarios where inequality often goes unnoticed.
Using innovative formats such as letters, chats and postcards, the campaign features relatable stories that encourage reflection and self-awareness. These creative approaches aim to inspire people to recognize and confront their own biases, sparking meaningful conversations about social norms that reinforce gender inequality.
Cancel Patriarchy highlights the widespread and often unnoticed presence of patriarchy in daily life and its impact on interactions. It demands an active commitment to challenge and reject these entrenched hierarchies, empowering people to take collective action towards a more balanced and inclusive society.
By raising awareness of cultural systems that uphold traditional gender roles, the campaign seeks to ignite a broader movement for social change. It encourages people of all genders to work together to create a future based on equality and inclusion.
Through dialogue and personal responsibility, Cancel Patriarchy aspires to transform social attitudes and overthrow obsolete norms. The initiative is a call to everyone to participate in building a world free from the limitations of patriarchal systems.
#CancelPatriarchy invites people to reflect, challenge and act, paving the way for a society that prioritizes equity and inclusion.
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