State broadcaster Pakistan television On Tuesday, he announced that he had assured the national transmission rights to all events of the Asian Cricket Council (ACC) from 2025 to 2027.
“PTV Sports Angormously announces the acquisition of television rights in Pakistan for all ACO events from 2025 to 2027! He said in an Instagram post.
He said that the events included in the package were the Cup Asia Male 2025 and 2027, the Women’s Asia Cup 2026 and the U19 tournaments and the Emerging Asia Cup.
The male Asia Cup is scheduled to celebrate from September 9 to 28 in its new place, the United Arab Emirates, where it moved from the original hosts of India, due to the political tensions of Pakistan-India and also due to the strains between India and Bangladesh.
Sunrise He previously learned that this year’s Asia Cup faced a new challenge of the station.
A highly exorbitant rate for the Pakistan region by the official station of the Asia Cup based in India, in addition to the uncertainty that prevails over the pinnacle’s clash of the event between Pakistan and India, the possibilities were bleak that any sports channel in Pakistan could buy the transmission rights for the continental exhibition.
According to well -informed sources, the official station of the Asia Cup had established a significantly higher rate for the Pakistan region. It was learned that the station, having ensured the Pan-Asia Transmission Rights in an agreement of $ 170 million valid until 2031, demanded that the Pakistani stations pay an amazing 25 percent of the total value of the transmission rights, while the country contributed no more than 10 percent of the regional transmission value of the event.
“A 10-12PC value rate for the Pakistan region is decided in the Books of the ICC and the ACC, but the Indian radio station demands a very high rate of the sports channels of Pakistan who are interested in covering live matches.
“Ultimately, you can force all Pakistan channels, either to make a joint consortium to buy the rights or completely give up the race,” said one of the officials close to the situation. Sunrise under condition of anonymity.
“They [Indian broadcasters] They are too leveraged and the game with market stability. If this fails, the repercussions could destabilize the entire ecosystem, ”the official had added.
Had continued: “The consortium [of Pakistan sports channels] You can accept paying a higher rate, but there is no clarity if an Indo-Pak game will be played [during the Asia Cup]. “
With the income from television advertising in Pakistan in more than 22 percent year -on -year, and the corporate sponsorship budgets in free fall, these inflated demands of the station (Asia Cup) seemed not only unrealistic, but dangerously separated from commercial reality, the sources affirmed.
Another point of concern for the sports channels of Pakistan was also the collector, since the Indian stations had exhausted the digital rights of the Asia Cup to a consortium based in Pakistan for approximately $ 4.3 million.
In the event that India and Pakistan reach the final of the Asia Cup, they will have played three games together in the event, a big problem for the broadcasors.
“[The] Indian Cricket players face pressure from their fans at home, creating a situation that can force the best players in India to refuse to play the Asia Cup or even the BCCI to quit smoking as hosts, “he added the source.
“In such a negative situation prevailing [currently] While time is being short to meet the demand of the Indian broadcasters, it does not seem possible that a single sports channel in Pakistan hit the [broadcasting] deal with these [higher] Rates.
“While negotiations are underway with the official station of the Copa Asia, it is not ready to demand less from the Pakistan region, even if there is no shock of Pakistan-India in the continental event,” the source revealed.
In the past, when a bilateral series of Pakistan-India was part of the CPI-decided activities, the Pakistan Cricket Board had to sign an agreement with the speakers for the entire calendar for two different probable scenarios: first, if India and Pakistan play in a bilateral and second series, if they do not face each other.
In addition, a Payment television Officer, under condition of anonymity, had said Sunrise This uncertainty prevailed for Pakistan over the transmission rights of the Asia Cup.
“In negotiations with official broadcasting agencies, we are trying to solve the matter to ensure that Pakistan fans see live matches of the Asia Cup. However, the situation is complicated and nobody can say what will happen at the end.” Payment television The official had said.
