Hailey Bieber has had a race month after ensuring an agreement of one billion dollars to sell its beauty empire and obtain a fashion cover.
But the recent milestones of the model and the businessman have only renewed the obsessive interest of the public in Justin Bieber, her seven -year -old husband and father of her baby, whose erratic behavior and, sometimes, the amazing online activity has long driven rumors about her decrease in health and marriage.
“What is happening at this time with Justin Bieber is not a complete crisis, but the lights of the early warning system are definitely flashing,” said Evan Nierman, founder and CEO of a global public relations company that manages reputation management. “The contrast between them is now dazzling and discordant, and that is why there is so much public discussion about it.”
The biebers have dodged and denied for a long time the accusations of marriage and personal agitation, promoted in part by Justin’s decision to get away from music in 2019 to work in “deep problems”, their struggles with the use of drugs and with respect to live broadcasts of the Canadian pop star now of perfection. His worrying behavior is even the issue of a new TMZ documentary about Hulu.
“Whatever is happening, I pray for him and I hope he is fine,” said former collaborator Poo Bear, who co -written some of his greatest successes, The Hollywood Reporter last month.
Justin’s team has long denied problems with Grammy’s winner or his marriage, and his vision is mainly released to the press through anonymous sources. Even so, their public behavior, including your Hailey publications for its 294 million Instagram followers, has fans and people with privileged information expressing concern. The teams for both Biebers did not respond immediately to a request for comments.
On Wednesday, after the news that Elf Beauty acquired Rhode in an agreement worth up to $ 1 billion, Justin published a two photos on Instagram to congratulate Hailey and his skin care company: a photo of his wife leaning on a table and a capture of capture of his Instagram publication. The carousel was among a photo dump that Justin published that day, which included a photo of him sitting without a shirt next to a Bong and another of him he groped to a smiling hailey.
“In my professional opinion, I think this was badly executed,” said Nabeela Aysen, an expert in Crisis Communication based in New York, which refers to Justin’s congratulation publication. “As someone who works in crisis communications, I would have loved that his team reviewed that publication before publishing.”
Even so, the tribute was acclaimed by some as a moment of growth for Justin, who raised his eyebrows last week when he initially celebrated his wife’s cover of Vogue by admitting on Instagram that once told Hailey that she “would never be on the cover of Vogue.”
“The real question here is: where is your team? Are you afraid to go back? Or are they advising him, and he is simply listening? With luck, Hailey and his representatives had a conversation with him behind the scene, and we will not see more publications like this soon,” said Aysen.
However, Wednesday’s publication of the Grammy winner did nothing to turn off the incessant rumor that has long affected his marriage, especially after reports that Hailey celebrated the acquisition of Rhode without Justin.
The Biebers married in a civil ceremony of 2018, celebrated a south Carolina wedding full of stars of 2019 and renewed their votes last year. At that time, Justin’s career was flying with four albums, numerous consistently exhausted awards and shows. In contrast, Hailey was a more recognizable model as Baldwin.
Dr. Chloe Carmichael, a New York clinical psychologist, explained that the dynamics of power could have established early roles for the couple when Justin moved away from music and Hailey began her beauty career.
“As Justin was a child, that was his identity: being a successful musician,” said Carmichael. “I would almost surprise me if there were no certain amount of growth pain as your life changed.”
And the biebers have been open about those growth pains. In a 2021 interview with GQ, Justin admitted that “the first year of marriage was really difficult … because there was a lot, returning to trauma things.”
“There was only lack of trust,” said Justin. “There were all these things that you don’t want to admit to the person you are, because they are afraid. You don’t want to scare them saying: ‘I’m afraid'”.
A few months later, Hailey admitted Ellen Degeneres that he was getting married “one day at a time” and “learning a lot.”
Even so, the couple continued to deny the rumors of a homely life in difficulties, especially after Justin announced in a long 2019 Instagram post that was moving away from music to concentrate on their mental health and marriage.
“I have been looking for, seeking, proof and error like most of us, now I am very focused on repairing some of the deep problems that I have like most of us, so that it does not crumble, to be able to hold my marriage and be the father I want to be,” Justin said in his position.
Justin released his last album, “Justice”, in March 2021, and that tour was reduced after suffering temporary facial paralysis. In December 2022, Justin sold his musical catalog, which consisted of more than 290 titles, in an agreement with song capital of Songnosis Songs based in the United Kingdom, a company between the Blackstone financial giant and the management of hypnosis songs.
“For Justin, I think that was the motivation: he had poor health and was at a time of his life in which he was married and very much in love and contemplating the family. Making the treatment gave him the freedom to concentrate on that and not having to be on the running tape in which he had been in the running tape for almost 15 years,” Merck Mercuriadis, the founder of one of the companies that bought the catalog of Holywood in April.
Aysen said that despite Justin’s alleged struggles, his relationship with Hailey “is much more in layers of what the public sees.”
“Hailey seems to be in a really strong place professionally. He is building his brand, becoming more visible and entering his,” he added. “Meanwhile, Justin feels a bit lost in this chapter, as if he were still discovering who he is and where he fits, both personally and creatively.”
In January, Justin turned on the Internet when he stopped following Hailey on Instagram and then refuge that morning. “Someone went to my account and stopped following my wife,” he wrote in his Instagram story.
Two months later, Hailey stopped following Justin for two days. According to page six, Hailey said it was simply a “fault” in a Tiktok comment. Almost at the same time, a justin without a shirt went to Instagram live to start rapid while his eyelids seemed fallen.
Fans again analyzed Justin’s movements in April after a video arose that showed him to dance with what seemed to be a controversy in his hand in Coachella, according to People
And earlier this month, Justin surprised fans by joining SZA in a performance by California, where he was seen closing his eyes and repeatedly kissing the singer’s hand. At one time, after Justin stopped singing in his microphone and leaned forward, he threw his chin in a movement that stimulated an online debate about whether the movement was an emotional interaction between the two artists or a sign of a major problem. Later in the performance, SZA also had to point to Justin to his brand on stage.
Nierman explained that the continuous fascination of the public with the biebers comes in part of the drop of information about his personal life that only comes from publications on social networks and press exposure.
“The truth is that it is just a small window of what we know about him and his daily life,” he explained.
The biebers, who announced last August the birth of their son, Jack Blues, have recently made clear that their relationship is strong. In Vogue’s article, Justin said the “smarter I have done was to marry Hailey”, while the model said that her husband’s advice follows to navigate fame.
“He has been doing this literally since he was a child, and has had to face the greatest scrutiny of anyone who knows,” he said. “He was, as, ‘baby, believe me, I’ve been here before, many times. You won’t win. There is no win’.”
Grande also revealed how the persistent rumors of divorce affected him after she gave birth, and argued her surprise for the public’s disturbance with the couple.
“Well, I thought that seven years I would have done it, and he hasn’t done it. You would think that after having a child, people would continue to move forward, relax a little, but not,” he said.
