On the Sunday of the Super Bowl is here, and with it comes a flood of new, dazzling and celebrity ads.
Fox, who transmits the game, said in November that he had been exhausted in the advertising points, with more than 10 of those commercials that cost the advertisers $ 8 million each, according to CNBC.
This year’s commercial line touches everything from smart glasses to pizza rolls. Spectators can also expect to see many places related to artificial intelligence.
“Ai comes. If you are not yet here in almost all businesses, it will come as a cargo train, ”he told The Hollywood Reporter, Fox Sports Executive Vice President. “So you’ll see more creative focused on AI, which I think would be expected intuitively.”
As is typical these days, many advertisers begin to publish the Super Bowl teasers and sometimes they premiere their new ads before the day of the game begins. Two ads released, one from Hims & Hers and another from Google, have already faced some scrutiny.
Here is a look at some of the Buzzy ads scheduled to run on Sunday.
Google Gemini’s original announcement was not goude.
The announcement, which promoted the usefulness of model AI for small businesses such as Wisconsin Cheese Mart, showed Gemini wrongly generating a description of Goese Goose that states that it represents “50 to 60 percent of the world’s cheese consumption.”
Since then, the video has been reissued to eliminate inaccurate statistics, confirmed a Google spokesman.
“After the question about Gouda’s statistics arose, we talked to the owner of Wisconsin Cheese Mart to ask how he would handle it,” the spokesman wrote in an email. “After his suggestion that Gemini rewritten the description of the product without statistics, we update the user interface to reflect what the business would do.”
Salesforce
In an advertisement for the AI client relations management platform promoted by Salesforce, called Agentforce, actor Matthew McConaughey is represented to dinner outdoors while soaking it with the rain.
Its reserve application “had no Force agent, so an AI agent did not know how to move my reservations inside,” says the Oscar winner in the place.
Ray-Ban goal
Chris Pratt, Chris Hemsworth and Kris Jenner star last year.
Booking.com
Kermit the Frog, Miss Piggy and his companions Muppets are looking for their ideal vacation stay in this announcement for Booking.com, which also recently introduced several features with AI for users.
Foundation to combat anti -Semitism
Snoop Dogg and Tom Brady face this announcement against hatred, with the two commercial spikes about why they hate, citing reasons like “You look different”, “You speak different” or “because I don’t understand you.”
Michelob Ultra
Willem Dafoe and Catherine O’Hara crush everyone in Pickleball in this announcement with the Basketball player Sabrina Ionescu, the former NFL player Randy Moss and the athletic athlete Ryan Crouser.
Budweiser
Anheuser-Busch ads are considered a basic element of the Super Bowl. This year’s Budweiser’s place shows a Clydesdale foal who is told to be “still very little” to join the company’s beer career. But the foal embarks on his own improvised trip and, ultimately, he is seen helping the barrel to reach his destination.
Broken light
Shane Gillis and Post Malone throw cans from Bud Light of a leaf blower, inviting the entire neighborhood to a no departure party in this announcement with Peyton Manning.
Coors Light
Lethargic lazy people face a series of mishaps, struggling to overcome a “Monday case” until they receive a case of coars light beers.
Stella Artois
David Beckham finds out that he has a twin with the same name, called “another David” for his parents. He asks his brother (played by Matt Damon) a visit to the other side of the pond, where the two come together awkwardly on a bottle of Stella Artois.
Small Césares
In this announcement of the crazy puffs of Little Caesars, actor Eugene Levy is apparently so amazed after taking a bite that his eyebrows leave his face and move away, terrorizing everyone on his way.
Totino pizza rolls
The Tim Robinson and Sam Richardson actors star in this announcement along with an alien Totino’s lover called Chazmo, who dies in an unfortunate accident just before returning to his native planet with a pizza roll bag.
Hellmann’s
“When Harry Met Sally” Co -star Meg Ryan and Billy Crystal return to Delicatessen de Katz to enjoy a sandwich, with a Sydney Sweeney cameo.
Doritos
The members of the Kansas City chiefs help the Doritos team to reflect on potential ideas for a super bowl commercial.
Pringles
Actor Nick Offerman, the chief coach of the Kansas City Chiefs, Andy Reid, and James Harden of the clippers, all mustaches will escape his face, fluttering to join “the call for more pringles.”
Häagen-Dazs
Even the “fast and furious” stars “Michelle Rodríguez and Vin Diesel” cannot avoid reducing speed and savoring the moment “with an Häagen-Dazs bar, while Ludacris accelerates.
Coffee companion
In this advertisement for the cold smoke cream of Coffee Mate, the outward voice of Shania Twain sings an original melody for a dance tongue.
Uber Come
Holding a buffalo wing of his delivery of Uber Eats, Matthew McConaughey argues that football has always been “a conspiracy to become hungry.”
Instacart
This Instant Commercial presents a summary of brand pets, such as Tony The Tiger of Kellogg, Pillsbury Doughboy, Kool-Aid Man and even Mr. Clean.
Hexclad kitchen utensils
Gordon Ramsay is enlisted to cook for a new alien who visits the test kitchen of area 51 to test the land offers. The alien is Pete Davidson, who jokes: “All famous people are extraterrestrials.”
Hims and hers
In a commercial title that highlights the US obesity epidemic, the Telesalud Hims & Hers company criticizes a medical care system “built to keep us sick and trapped” before promoting its own weight loss offers.
Before the Super Bowl, Sens. Dick Durbin, D-Bill., And Roger Marshall, R-Kan., They went to a letter to the United States Food and Drug Administration that express their concern about an “next announcement” . They wrote that they believe that the announcement “runs the risk of deceiving patients by omitting any safety information or side effect by promoting a specific type of weight loss medications.”
A Hims & Hers spokesman told CNBC that the company is “complying with the existing law” and is happy to continue working with the Congress and the new administration to fix the broken health system and ensure that patients have care options Quality, safe and affordable doctor. . “
Pigeon
Highlighting the hashtag #KeepheConfident, Dove focused his commercial on the prevalence of body image problems among girls, stating: “Let’s change the way we talk to our girls.”
Novartis
The Swiss Pharmaceutical Company Novartis has caused a 60 -second announcement scheduled for air on Sunday with the aim of raising awareness of breast cancer. The Spot stars actresses Hailee Steinfeld and Wanda Sykes, who is a survivor of breast cancer.
Fanduel
The former NFL Eli and Peyton Manning field marshal .
