Justin Bieber has finally returned with a new album, Swag -Your first long -term record since 2021 Justice.
The 21 song project has an execution time of more than 51 minutes, and sees Bieber collaborate with artists such as Gunna, Cash Cobain, Sexyy Red and MK.gee. Touching issues that cover marriage, fame and fatherhood, Swag He was released on Friday, less than 24 hours after Bieber began to make fun of the project with mysterious advertising fences worldwide.
CBC Music divered in the album, looking at the composition of songs, prominent artists, producers and more. Below are five conclusions of Swag.
1. The name of the album is a recovery of the era of the Bieber Booty
It is often believed that the word swag is an abbreviated form of arrogance, used by nothing less than William Shakespeare to refer to an arrogant stream. Although the bard popularized the term for the first time, it had a resurgence in the 2010 thanks to Bieber.
“I have a arrogance coach who helps me and teaches me different things from Swaggerific to do,” SaidAnd between the coach and pronounce the letter “Swag Swag Swag, about you“The pop star had a whole effectiveness to refine it.
https://www.youtube.com/watch?v=nhk5Ppavwam
His relationship with Swag fought over the years. Ryan Good, Swag’s coach, left Bieber’s team in 2011, and by 2013, Bieber decreed Swag was dead.
“I don’t like to say the word anymore. He plays a bit,” he told the Hollywood Reporter.
But naming your album SwagBieber is doing a bold recovery. The main song serves as a direct call return to the first days of his career, and in Swag He sings: “Yes, Swag, sure (swag on me)”, so that the listeners know that it has their arrogance. The song presents rapper Cash Cobain and the composer/producer Eddie Benjamin, who celebrate Bieber’s return while singing and rappel, “Got Swag, sure”.
2. Bieber is in an experimental way, working with many unexpected producers and composers
https://www.youtube.com/watch?v=msGuqelopma
Bieber worked with several producers and composers for the first time in Swag. The fingerprints of Darlings Indie Dijon and MK.gee are throughout this record. The two musicians have credits of composition and production in four of the 21 songs, but their blurred and lying sound on the guitar crosses at all times. Giving up the brilliant production of its previous albums for a more left incursion in Pop and R&B is a new direction for the 31 -year -old star, which has been freeing music since I was 15 years old. This experimental era could be the result of being free of his former manager Scooter BraunInfluence.
MargaritasWritten by Bieber, MK.Gee, Tobias Jesso Jr., Dijon and more, is an electric guitar nonsense that finds Bieber with a relaxed delivery that denies the letter of love and obsessive.
DevotionWritten by Bieber, Dijon and Daniel Caesar, among others, they could be a b side of Dijon’s 2021 album, Absolutely. Carter Lang, who has worked with Rihanna, Doja Cat and Post Malone, and produced the SZA debut album that defines the genre, CONTROL, He produced 20 of the slopes of the album and, along with Sir Dylan (who produced 18 songs), helps close the gap between the bieber we know and the new sound elections that are taken on this album.
Knox Fortune, responsible for the best rapper party song, All nightproduced two songs in Swag: First place and Dadz LoveAn expansive song about paternity that includes a Vibey battery break that would adjust to perfection on a United Kingdom garage. The drums seemed to be sampled from a video of a young Bieber playing a rhythm on a table.
3. The most prominent artist on the album is the viral comedian Druski
https://www.youtube.com/watch?v=e7Awaem5p7s
“What could have to say”? said an x user When they discovered that Druski would be in Bieber’s surprise album. The comedian, whose parodies have accumulated millions of followers in Tiktok and Instagram, was more recently in the news After being appointed and then dismissed in the demand for Sex Assault (Diddy). Druski is now looking for sanctions against the plaintiffs and his legal team. (Fans originally thought that Bieber could have been a victim in combs accusations, a rumor that He put rest in May.
Druski appears in the interludes Moving therapy session and Standing businessWith a little information through their conversations with the pop star, for example, the consequences of the young age of Bieber’s super towering in Therapy session – But it is mainly the comedian who urinates.
“Your skin is white but your soul is black,” Druski jokes TouchingBefore offering Bieber one of his black and soft cigarettes. (Druski offers another black and soft at the end of Therapy sessionjust before the track ends in its cough adjustment.) Standing business Open with him Bieber’s viral clip The title line in paparazzi more than a year later Druski’s Standing business The video fell and ends up being a pronunciation-appreciation track.
“JB and Druski are the duo that we didn’t know we needed,” Complex posted when Swag abandonment. The jury is still out!
4. There are no acoustic songs
https://www.youtube.com/watch?v=spbdwr7Hzdw
Over the years, Bieber has completed the brilliant Pop Bangers in his studio albums with acoustic ballads. They are a underestimated side of their art, but there are none of those who Swag. (There are not many pop bursts, to be honest).
The closest is coming is DevotionA gentle duo with Dijon that is built on a deep low line and spare drums, while an electric guitar provides subtle comments. The atmosphere is informal, as a nightclub session on a porch.
“I prefer to take the long way home,” Bieber reflects in verse 2, “so we can laugh and sing a couple more songs.” The moving intimacy of the song derives, at least in part, by Daniel Caesar, who is the list of one of its producers. The other songs that Acoustic Bieber fans should see are voices Go baby and the quasi-implable Butterflies.
5. The album ends with an adoration song
https://www.youtube.com/watch?v=oi6fbh-g2zo
The album ends with a song that does not accredit Bieber at all. Instead, Sorry It is written by Rick Founds and played by the pastor and singer of Gospel Marvin Winans. Founds wrote this adoration song in 1989, originally entitled Lord, I raise your name on topAnd it has been made by several artists, in numerous languages, over the years.
Founds apparently composed this song while thinking about the redemption cycle, a theme that is clearly reflected at all times Swag. For example, in Glory’s voiceBieber Mirrors Founds The words singing: “I extend my hands, I am begging you for mercy/ Please, Lord, could you?”
Maybe similar to Bieber’s Controversial use of a sermon by Martin Luther King Jr. In his last album, Justice, Sorry It serves as a way of amplifying another person’s words while underlineing their desire for compassion and understanding.
